Stop Leaving Money on Your Balance Sheet
Most businesses already have untapped income sitting in their existing operations. We help Australian companies find and optimize these revenue streams without risky expansion or massive investment. It's about working smarter with what you already have.
Explore Our Program
Three Areas We Focus On
After working with over 80 Australian businesses since 2021, we've noticed patterns. These three areas consistently deliver results when approached systematically.
Revenue Stream Analysis
You probably have income sources you're not fully optimizing. We map your entire revenue ecosystem and identify where small adjustments create meaningful improvements. Sometimes it's pricing structure. Sometimes it's client mix. Always it's specific to your situation.
Margin Optimization
Increasing revenue means nothing if your margins stay thin. We look at where money flows out of your business and help you make informed decisions about costs, pricing, and efficiency without cutting corners on quality.
Cash Flow Engineering
Profit on paper doesn't pay bills. We help you redesign how money moves through your business so you have cash when you need it. This isn't financial magic—just practical systems most businesses overlook.
How We Actually Work
We don't believe in generic advice. Our approach starts with understanding your specific financial situation through detailed analysis of your existing data. We spend the first few weeks just listening and mapping.
Then we build a customized optimization plan based on what we find. Not what worked for someone else. What makes sense for your business, your market, your constraints.
The implementation phase runs over several months because real financial changes take time. We work alongside your team, teaching the systems so they become permanent improvements rather than temporary fixes.

Our Structured Learning Path
We've broken down income optimization into four progressive modules. Each builds on the previous one, so by the end you have a complete system.
Financial Foundation Assessment
We start by mapping your current income streams, expenses, and cash flow patterns. Most businesses have never done this comprehensively. It takes about three weeks and involves analyzing historical data alongside current operations. You'll understand exactly where your money comes from and where it goes.
Opportunity Identification
Once we understand your baseline, we identify specific opportunities for improvement. This isn't guesswork—we use your actual numbers to project realistic improvements. We prioritize based on potential impact and implementation difficulty so you can make informed decisions.
System Implementation
This is where theory becomes practice. We help you implement new pricing models, adjust operational processes, or redesign how you deliver services. Implementation typically runs 8-12 weeks depending on complexity. We work directly with your team to ensure buy-in and proper execution.
Monitoring and Refinement
Financial optimization isn't one-and-done. We establish monitoring systems that track key metrics and help you spot issues early. You'll learn how to make ongoing adjustments as your business evolves. Our next cohort begins September 2025 with limited spots for personalized attention.

Fergus Ashworth
Chartered accountant who spent 14 years in corporate finance before focusing on income optimization for mid-sized Australian businesses. Based in Newcastle, working with clients across NSW and Queensland.
Why Our Approach Gets Results
I spent years watching businesses struggle not because they lacked potential, but because they didn't have clear systems for managing their income. Financial optimization sounds complicated, but it really comes down to understanding your numbers deeply and making informed adjustments.
What sets our program apart is the level of customization. We don't teach generic strategies that might work. We analyze your specific situation and build solutions around your actual constraints and opportunities.
The businesses we work with typically see measurable improvements within the first quarter of implementation. But more importantly, they develop skills that compound over time. You're not just getting short-term results—you're building long-term capability.
Data-Driven Decisions
Every recommendation we make is backed by analysis of your actual business data, not industry averages or theoretical models.
Practical Implementation
We don't just hand you a report. We work alongside your team to implement changes and troubleshoot challenges as they arise.
Sustainable Systems
Our goal is to teach you systems you can maintain independently. We're building capability, not creating dependency.
Realistic Timelines
Financial improvements take time. We set achievable milestones and track progress transparently throughout our engagement.
Ready to Optimize Your Income?
Our next cohort starts in September 2025. We work with a limited number of businesses each quarter to ensure personalized attention. If you're serious about improving your financial performance, let's talk about whether our program makes sense for your situation.